Welcome Facebook Developer!
Ever get the feeling that the Facebook audience isn’t quite right for your game? Want to expand your audience without large ad buys? Kongregate is a great home for deep, innovative games appealing to core gamers.
Reach Millions of Core Gamers
Kongregate reaches 21+ million unique users monthly. Our demographics lean heavily male (approximately 80%) with a median age of 19. They tend to be core gamers who own a lot of 360s and PS3s and spend substantial time and money gaming. They seek out competitive multiplayer games to show off their skills and knowledge with other gamers.
Integration with Kongregate is relatively quick, especially for an experienced Facebook developer who is familiar with iframes and portal APIs. Our Facebook games have been ported to Kongregate generally in about 2 days’ work from one programmer. There are three APIs to integrate (Payments, Authentication, and Statistics), plus a few minor tweaks to work with the Kongregate user flow.
Since we want to make sure your game gets a chance to take off, joining the Kongregate kreds payments program will include some initial promotion to help get players into the game. We will run spotlight ads on the site (a minimum of 1 million impressions free of charge) and if the game gets a high rating we will put it in the Hot New Games section on the front page.
Kongregate shares its revenue with its developers, and this comes in multiple forms.
Virtual Goods Revenue: Purchases made with kreds in the game are split 70% to the developer and 30% to Kongregate. These splits are of the gross revenue generated - any fees from payment providers are covered in our share of the revenue.
Ad Revenue: We also share up to 50% of ad revenue generated on your game’s page. The exact amount varies with the current market and promotions, but generally is between $1.00 and $2.00 eCPM for the developer.
Partner Program: In some cases, if we think we can really take your game big with heavy promotion, we may offer you the option to switch over to our Partner Program after launch. Games in this class are in a closer relationship with Kongregate, receiving regular and larger promotions and advertising. They operate on a 50% - 50% revenue split and in exchange get substantial guaranteed promotion both from Kongregate and GameStop. It will always be at your discretion to decide whether or not you want to become a Partner if we make you an offer for it, but so far our Partners have been quite happy they switched.
You're Not Alone
On Kongregate you’re not stuck with a set of static API docs and a self-serve interface -- we want your game to succeed as much as you do, and will work closely with you through on all aspects of your game from integration to monetization. Working with so many games we have a unique perspective on what works and what doesn’t and can use comparative stats to pinpoint weaknesses and strengths across games.next