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PC and Mobile: Going Cross-Platform Post-Launch

These are slides from Mel Montano’s talks about PC and mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.

PC and Mobile: Going Cross Platform Post Launch from Kongregate

Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications, including perceived game value, freemium/premium, and the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.

Author

Mel Montano

Mel Montano is the Business Development Manager at Kongregate, finding the best and brightest PC & mobile games for publishing partnerships. She previously spent 4 years as a Business Developer at Humble Bundle, and prior to the games industry, worked on making the world a better place as an Environmental Scientist.

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