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Marketing Viability: When Should I Consider Paid User Acquisition?

Have you been working tirelessly on your game towards a global launch, but haven’t thought about how you’re going to market it? If not, then now is the time to start thinking about that imperative marketing plan. In the past few years, the mobile games market has become increasingly saturated -- making the barrier to entry and chances for failure higher, as people are inundated with new games every day. What this means is, marketing your mobile game will be even more crucial than ever to its growth and visibility in the marketplace.

So to get you started, here are some tips on how to create, implement, and evaluate an effective marketing strategy. While every game is different, these basic steps provide a great starting point to determine if your game is a candidate for scaled marketing.

Build a Marketing Roadmap

Set Objectives Determine Target Audience Find the Right Channels of Distribution Marketing Analytics Pre-Launch Determine if Paid Acquisition Works for Your Game Global Launch


Linh Le

Linh is a Senior UA Marketing Manager at Kongregate, where she manages performance marketing and promotions across mobile and web for a number of top titles, including Animation Throwdown and AdVenture Capitalist. She loves wine and cheese, pugs, and traveling.

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